Many sales teams approach prospecting with an emphasis on volume. They “smile and dial” their way through calling lists from A-Z, opting to leave qualification for later in the process. This often results in long hours of talking with gatekeepers, leaving fruitless voicemails for the wrong people, and filling the pipeline with deals that will never close.
The key to effective prospecting is not increasing the number of calls made. It is in focusing your team’s efforts on those leads with the highest likelihood to result in closed business.

How do you identify these top priority leads?

Take the first step and download this tool that will help your salespeople prioritize their leads.

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